FDD Talk: Mr. Handyman Franchise Costs, Fees, Average Revenues and/or Profits (2022 Review)

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Mr. Handyman Franchise Photo

In this FDD Talk post, you’ll learn the following:

  • Section I – Estimated initial investment (franchise costs) for a Mr. Handyman franchise, based on Item 7 of the company’s 2022 FDD
  • Section II – Initial franchise fee, royalty fee, and marketing fee for a Mr. Handyman franchise, based on Items 5 and 6 of the company’s 2022 FDD
  • Section III – Number of franchised and company-owned Mr. Handyman outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD
  • Section IV – Background information on the Mr. Handyman franchise opportunity, including relevant news updates
  • Section V – Presentation and analysis of Mr. Handyman’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:
  • 2021 average, median, highest, and lowest gross sales per targeted household for the top 10%, 1st quartile, 2nd quartile, 3rd quartile, 4th quartile, bottom 10%, and all 235 franchised Mr. Handyman businesses that were in operation and reported sales for all 12 months of the fiscal year 2021 (the “Reporting Period”)
  • 2021 average, median, highest, and lowest jobs per targeted household (100x) for the top 10%, 1st quartile, 2nd quartile, 3rd quartile, 4th quartile, bottom 10%, and all 235 franchised Mr. Handyman businesses that were in operation and reported sales for all 12 months of the Reporting Period
  • 2021 average, median, highest, and lowest gross sales per job for the top 10%, 1st quartile, 2nd quartile, 3rd quartile, 4th quartile, bottom 10%, and all 262 franchised Mr. Handyman businesses that reported gross sales during any part of the Reporting Period and were in operation at the end of the Reporting Period
  • 2021 average and median percentage of jobs for recurring and occasional/new customers for the 235 franchised Mr. Handyman businesses that were in operation and reported sales for all 12 months of the Reporting Period

Section I – Mr. Handyman Franchise Costs

  • Initial Licensing Fee:  $59,900
  • Initial Package Fee:  $5,500
  • Vehicle Expenses – 3 Months:  $1,950 to $3,900
  • Computer Hardware Package:  $3,500 to $6,000
  • Real Estate and Utility Deposit – 3 Months:  $750 to $3,000
  • Furniture, Fixtures, and Office Equipment:  $0 to $1,500
  • Tools and Equipment to Equip One Van:  $1,000 to $2,000
  • Permits and Licenses:  $100 to $1,000
  • Initial Opening Equipment, Uniforms, and Marketing Materials:  $5,500
  • Prepaid Insurance Premiums:  $1,800 to $2,800
  • Training Expenses (Travel, Food, and Lodging):  $3,000 to $4,000
  • Professional Fees:  $0 to $5,000
  • Additional Funds for 3 Months:  $34,500 to $54,000
  • Total Estimated Mr. Handyman Franchise Costs:  $117,500 to $154,100

Section II – Mr. Handyman’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Initial Licensing Fee:  $59,900
  • License Fee:  7% of Gross Sales except for material revenue, subcontractor revenue, and “roll in” sales. In addition, Minimum License Fees apply. In the case of material revenue and subcontractor revenue, License Fee shall be 3.5% of Gross Sales.
  • Marketing and Promotion (MAP) Fee:  2% of Gross Sales except for “roll in” sales. In addition, Minimum MAP Fees apply.
  • Local Marketing Requirement and Local Marketing Groups:  $3,000 per month per franchise agreement, subject to adjustment for multiple franchise agreements.

Section III – Number of Franchised and Company-Owned Mr. Handyman Outlets

Franchised

2019

  • Outlets at the Start of the Year:  215
  • Outlets at the End of the Year:  234
  • Net Change:  +19

2020

  • Outlets at the Start of the Year:  234
  • Outlets at the End of the Year:  257
  • Net Change:  +23

2021

  • Outlets at the Start of the Year:  257
  • Outlets at the End of the Year:  297
  • Net Change:  +40

Company-Owned

2019

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2020

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2021

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

Section IV – Background Information on the Mr. Handyman Franchise

15 Things You Need to Know About the Mr. Handyman Franchise

Holds Ultimate Holiday Tool Giveaway

1.  In mid-November 2021, Mr. Handyman announced that it was giving away Milwaukee power tools to 10 random winners during the holiday season for its second annual Ultimate Holiday Tool Giveaway. There was an opportunity to win a cordless drill, multi-tool, random orbit sander, impact driver, reciprocating saw, jigsaw, angle grinder, circular saw, air compressor, or table saw.

2.  To enter the Ultimate Holiday Tool Giveaway, participants could visit Mr. Handyman’s official entry page on Facebook and submit their names into the drawing as early as Monday, November 15, 2021. Starting Friday, December 10, 2021 through Tuesday, December 14, 2021, winners were chosen twice a day for five days.

3.  J.B. Sassano, president of Mr. Handyman, said, “We work hard year-round to bring joy and comfort to homeowners through our assistance with home improvement projects. Power tools play a vital role in that, so we’re proud to be a part of a gift that keeps on giving this holiday season with these top-of-the-line power tools prizes.”

Parent Company Launches New Mobile App

4.  At the end of September 2021, Neighborly, the world’s largest franchisor of home service brands, announced the launch of the company’s new mobile app in the US, available for both iOS and Android and designed to quickly and easily connect homeowners with top local service professionals to address their home maintenance and enhancement needs.

5.  Between the time of the announcement and Dec. 31, 2021, those who downloaded and began using the app had the opportunity to enter a sweepstakes in the U.S. for a chance to win daily prizes, with three grand prize awards of $10,000 each awaiting three lucky winners.

6.  The Neighborly app is a homeowner’s go-to platform for connecting with local Neighborly home service franchise brands through the use of primary features including a “click to call” capability for scheduling made easy, service status update notifications, exclusive offers and promotions, and expert tips to empower customers to hire with confidence thanks to Neighborly’s Done Right Promise.

7.  Mike Bidwell, president and CEO of Neighborly, said, “We have made significant investments in our digital platform with Neighborly.com and the Neighborly App to aid in the acquisition, retention and overall value for Neighborly customers. The launch of our app marks a pivotal moment in the pursuit of our organizational vision to Own the Home, warranting an exciting and interactive experience for our early users. I’m excited for our customers to begin using the app and experience how we have made it easier than ever before to interact with our Neighborly brands in local communities.”

8.  Upon downloading the new Neighborly App, users can access the sweepstakes from the home screen by tapping on the Neighborly Sweepstakes banner. Along with entering for the $10,000 grand prize, users can also win daily prizes, including $100 prepaid cards and $20 coffee gift cards. The three grand prize winners were announced in early January 2022.

Ranked Among Top Franchises in Entrepreneur’s Franchise 500 Along with 14 Other Neighborly Brands

9.  In early February 2022, Neighborly brands Mr. Handyman, Aire Serv, Five Star Painting, The Grounds Guys, HouseMaster, Glass Doctor, Molly Maid, Mosquito Joe, Mr. Appliance, Mr. Electric, Mr. Rooter, Precision Door Service, Rainbow International, Real Property Management, and ShelfGenie were all included among the top 500 franchises in Entrepreneur’s Franchise 500.

10.  Brad Stevenson, chief development officer for Neighborly, said, “I am filled with pride at the significant presence our deserving Neighborly brands have in this year’s Franchise 500 ranking, especially when positioned alongside so many other impressive franchise organizations. Our global franchise network has worked tirelessly in spite of the various challenges brought on by the pandemic to deliver the best we can to the communities we serve while also continuously adding value of the franchise opportunities we provide and achieving this recognition on behalf of so many of our brands is a testament to the positive impacts we’re making as a result of this collective dedication.”

11.  Recognized as an invaluable resource for potential franchise owners, the 2022 Franchise 500 ranks these 15 Neighborly brands for their outstanding performance in areas including unit growth, financial strength and stability, and brand power:

  • Mr. Handyman: No. 286
  • Molly Maid: No. 69
  • Mr. Rooter: No. 131
  • Rainbow International: No. 139
  • Mr. Appliance: No. 154
  • Real Property Management: No. 196, Ranked No. 1 in Category
  • Mosquito Joe: No. 207, Ranked No. 1 in Category
  • Aire Serv: No. 231, Ranked No. 1 in Category
  • Glass Doctor: No. 232, Ranked No. 1 in Category
  • Five Star Painting: No. 237
  • Mr. Electric: No. 240, Ranked No. 1 in Category
  • House Master: No. 275
  • ShelfGenie: No. 303
  • Precision Door Service: No. 323, Ranked No. 1 in Category
  • The Grounds Guys: No. 400

12.  In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 43-year-old ranking formula continues to evolve as well. The editorial team researches and assesses several factors that go into the evaluation, including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order.

Company History

13.  Mr. Handyman was founded in 1996 by David Lavalle in Chelmsford, Massachusetts. The company provides residential and commercial repair services by experienced technicians and skilled craftsmen. After just a few years of running the business, Lavalle sold Mr. Handyman to Service Brands International, a Michigan-based franchisor in 2000. Later that year, Service Brands International began franchising Mr. Handyman.

14.  Over the next decade and a half, Mr. Handyman grew around the United States. Then in 2015, Service Brands International (and all of its franchise brands) was acquired by The Dwyer Group, which later changed its name to Neighborly. Today, there are Mr. Handyman locations all across the U.S., Canada, China, Ireland, and the United Kingdom.

Entrepreneur’s Franchise 500

15.  Mr. Handyman ranked No. 286 on Entrepreneur’s 2022 Franchise 500 list.

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Mr. Handyman Franchise (Item 19, 2022 FDD)

  • As of December 31, 2021, there were 297 Mr. Handyman businesses in operation in the United States, all of which were franchised businesses. Parts 1, 2, and 4 of this Item 19 include data for 235 franchised businesses that were in operation and reported sales for all 12 months of the calendar year 2021 (the “Reporting Period”).
  • Parts 1, 2, and 4 do not include data for (a) 45 franchised businesses that opened in 2021 and therefore did not report data for the entire Reporting Period and (b) 17 franchised businesses that did not report data to Mr. Handyman for the Reporting Period.
  • Part 3 includes data for 262 franchised businesses that reported Gross Sales during any part of the Reporting Period and were in operation at the end of the Reporting Period; Part 3 excludes data for 35 franchised businesses that did not report data to Mr. Handyman for the Reporting Period.
  • Five franchised businesses closed during the Reporting Period (and therefore did not report data for the entire Reporting Period) and thus were excluded from this Item 19; of the 5 businesses that closed during the Reporting Period, one business closed after being open for less than 12 months.
  • The following tables are a historic financial performance representation and are not a forecast of your future financial performance.
  • Neither the franchisor, its predecessor, nor its independent certified public accountants have audited or verified any of the sales figures reported. Franchisees are not required to use generally accepted accounting principles when reporting these figures.
  • For purposes of the representations below, “Gross Sales” means the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of, or in connection with, a Mr. Handyman Business, whether under any of the Marks or otherwise.
  • Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that Mr. Handyman authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).

Part 1 – 2021 Average and Median Gross Sales Per Targeted Household

  • The following table provides the average and median annual 2021 Gross Sales Per Targeted Household information for 235 franchised businesses for which Gross Sales were reported for all 12 months of the Reporting Period (“Reporting Businesses”).

Top 10%

  • Average:  $15.21
  • Highest:  $32.16
  • Lowest:  $10.84
  • Median:  $14.10
  • Number of Reporting Businesses in This Group:  24
  • Number and Percentage in Group That Attained the Average or Greater:  9/37.5%

1st Quartile

  • Average:  $11.47
  • Highest:  $32.16
  • Lowest:  $7.91
  • Median:  $10.21
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  21/35.6%

2nd Quartile

  • Average:  $6.64
  • Highest:  $7.83
  • Lowest:  $5.68
  • Median:  $6.53
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  26/44.1%

3rd Quartile

  • Average:  $4.27
  • Highest:  $5.62
  • Lowest:  $3.15
  • Median:  $4.25
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  29/49.2%

4th Quartile

  • Average:  $1.93
  • Highest:  $3.15
  • Lowest:  $0.10
  • Median:  $2.03
  • Number of Reporting Businesses in This Group:  58
  • Number and Percentage in Group That Attained the Average or Greater:  33/56.9%

Bottom 10%

  • Average:  $1.29
  • Highest:  $1.84
  • Lowest:  $0.10
  • Median:  $1.18
  • Number of Reporting Businesses in This Group:  24
  • Number and Percentage in Group That Attained the Average or Greater:  10/41.7%

100%

  • Average:  $5.94
  • Highest:  $32.16
  • Lowest:  $0.10
  • Median:  $5.68
  • Number of Reporting Businesses in This Group:  235
  • Number and Percentage in Group That Attained the Average or Greater:  106/45.1%

Part 2 – 2021 Average and Median Jobs Per Targeted Household (100x)

  • The following table provides the 2021 average and median Jobs Per Targeted Household information for 235 franchised businesses that reported Gross Sales for the entire Reporting Period (“Reporting Businesses”).
  • Jobs per targeted household results are represented at 100 times the actual value.

Top 10%

  • Average:  3.52
  • Highest:  5.16
  • Lowest:  2.77
  • Median:  3.28
  • Number of Reporting Businesses in This Group:  24
  • Number and Percentage in Group That Attained the Average or Greater:  8/33.3%

1st Quartile

  • Average:  2.76
  • Highest:  5.16
  • Lowest:  1.96
  • Median:  2.63
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  25/42.4%

2nd Quartile

  • Average:  1.56
  • Highest:  1.92
  • Lowest:  1.32
  • Median:  1.61
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  32/54.2%

3rd Quartile

  • Average:  0.99
  • Highest:  1.30
  • Lowest:  0.73
  • Median:  0.99
  • Number of Reporting Businesses in This Group:  59
  • Number and Percentage in Group That Attained the Average or Greater:  29/49.2%

4th Quartile

  • Average:  0.42
  • Highest:  0.72
  • Lowest:  0.02
  • Median:  0.40
  • Number of Reporting Businesses in This Group:  58
  • Number and Percentage in Group That Attained the Average or Greater:  26/44.8%

Bottom 10%

  • Average:  0.27
  • Highest:  0.37
  • Lowest:  0.02
  • Median:  0.29
  • Number of Reporting Businesses in This Group:  24
  • Number and Percentage in Group That Attained the Average or Greater:  14/58.3%

100%

  • Average:  1.40
  • Highest:  5.16
  • Lowest:  0.02
  • Median:  1.32
  • Number of Reporting Businesses in This Group:  235
  • Number and Percentage in Group That Attained the Average or Greater:  105/44.7%

Part 3 – 2021 Average and Median Gross Sales Per Job

  • The following table provides the average and median 2021 Gross Sales Per Job for 262 franchised businesses that reported Gross Sales during any part of the Reporting Period and were in operation at the end of the Reporting Period (“Reporting Businesses”).

Top 10%

  • Average:  $709
  • Highest:  $1,317
  • Lowest:  $579
  • Median:  $643
  • Number of Reporting Businesses in This Group:  26
  • Number and Percentage in Group That Attained the Average or Greater:  7/26.9%

1st Quartile

  • Average:  $586
  • Highest:  $1,317
  • Lowest:  $496
  • Median:  $558
  • Number of Reporting Businesses in This Group:  66
  • Number and Percentage in Group That Attained the Average or Greater:  24/36.4%

2nd Quartile

  • Average:  $456
  • Highest:  $493
  • Lowest:  $421
  • Median:  $460
  • Number of Reporting Businesses in This Group:  66
  • Number and Percentage in Group That Attained the Average or Greater:  36/54.5%

3rd Quartile

  • Average:  $392
  • Highest:  $420
  • Lowest:  $364
  • Median:  $389
  • Number of Reporting Businesses in This Group:  66
  • Number and Percentage in Group That Attained the Average or Greater:  28/42.4%

4th Quartile

  • Average:  $310
  • Highest:  $363
  • Lowest:  $205
  • Median:  $324
  • Number of Reporting Businesses in This Group:  64
  • Number and Percentage in Group That Attained the Average or Greater:  36/56.3%

Bottom 10%

  • Average:  $269
  • Highest:  $305
  • Lowest:  $205
  • Median:  $302
  • Number of Reporting Businesses in This Group:  26
  • Number and Percentage in Group That Attained the Average or Greater:  14/53.8%

100%

  • Average:  $423
  • Highest:  $1,317
  • Lowest:  $205
  • Median:  $421
  • Number of Reporting Businesses in This Group:  262
  • Number and Percentage in Group That Attained the Average or Greater:  128/48.9%

Part 4 – 2021 New and Repeat Customer Data

  • The following table provides the 2021 average and median percentage of jobs performed for recurring customers versus the percentage of jobs performed for occasional/new customers, by 235 franchised businesses that reported Gross Sales during the entire Reporting Period (“Reporting Businesses”).

Average Percentage of Jobs for This Type of Customer

  • Recurring:  61.5%
  • Occasional/New:  38.5%

Median Percentage of Jobs for This Type of Customer

  • Recurring:  62.2%
  • Occasional/New:  37.8%

Number of Reporting Businesses

  • Recurring:  235
  • Occasional/New:  235

Number of Reporting Businesses At or Above Average

  • Recurring:  124
  • Occasional/New:  111

Percent of Reporting Businesses At or Above Average

  • Recurring:  52.8%
  • Occasional/New:  47.2%
  • Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.
  • The financial performance representation figures do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenues or gross sales figures to obtain your net income or profit.

Section VI – Mr. Handyman Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇



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