Carbon Brews Taproom by Brevity Design Studio Opens in Hong Kong
A Hong Kong Taproom Lives Up to the Playful Identity of its Beverages
At the Carbon Brews Central taproom in Hong Kong, a mirrored wall and glowing shapes recall the brand’s geometric labels.
The interior of Carbon Brews’ new taproom in Central, Hong Kong, bears a curious likeness to the beermaker’s trademark packaging. “It’s received the same black shell, the similar designs and accent colors — it’s like a person of the cans introduced to lifestyle,” states Jeffrey Shum, founder and artistic director of nearby design and style studio Brevity, which Carbon Brews tapped to translate its two-dimensional geometric graphics into a three-dimensional place.
Fronted by frosted glass, an iridescent 3M film makes a color-changing wall guiding the bar. Zigzagging shelving up top rated provides to the space’s robust geometric topic.
Situated in the city’s Lan Kwai Fong place, which is known for its upscale golf equipment and glittering nightlife, the taproom is perfectly-matched to its spirited environment. From the street, the inside appears like a charcoal jewel box, with bold, brightly glowing forms that draw folks in. In yet another interest-grabbing shift, the entrance is flanked by structural columns that masquerade as larger-than-lifetime tallboys.
Within, cubic pendants wrapped in steel cages are arranged to resemble the brand’s 9-square brand when seen from a length. But it is the curved glass fridge that is the serious pièce de résistance, delivering a luminous showcase for the kegs inside.
The relaxation of the space proceeds this balanced blend of dim and vibrant notes. “In the nearby market, only Carbon Brews utilizes black cans, so it designed sense to echo that in the area. The uniforms, menus and coasters give a vibrant counterpoint, just like the label does to the can,” says Shum, who also punctuated the bar’s blackness with a backlit menu board, eye-popping washroom cubicles and a colour-transforming wall behind the bar.
Shum compensated heed to the furniture, way too: zigzagging shelves put in higher than the bar mirror the beer can labels’ jigsaw edges, as do the floating styles that flank the infinity room–like passageway that leads to the washrooms. “The sides of the tables are also inscribed with geometric styles, and the nine-square tufted stools are, once more, a subtle nod to the symbol,” he adds. Complete with a DJ booth that disappears behind a curtain when not in use, the space offers craft beer fans lots to savour.